is a deliberate, targeted process of change towards something new for the first time. As a planned and controlled change or innovation in a company or organisation, it leads to the application of new ideas and techniques as a progressive solution to a specific problem. Innovations result from ideas, if these are converted into new products, services or procedures, which are successfully applied and penetrate the market.

The term innovation is associated with the researching pursuit of new insights or artistic solutions. This requires curiosity, creativity and a desire for renewal. One characteristic of avant-garde is the search for previously unknown 'innovative' forms of expression.

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The PrIM Innovation Matrix opens up the targeted development of innovations in and out of the company. It is also an effective and transparent instrument for the co-orientation and integration of various contributions for Targeted Open Innovation in cooperation with various co-developers.

Copyright PrIM Consulting Dr. Markus Erbach 2019